Brand philosophy
Our Philosophy
At Bubble & Pea, we hope every pet parent can live without the constant fear of, “What if my little one gets sick?”
From the very beginning, our goal has been to care for rabbits and guinea pigs through a natural, simple, and thoughtful approach to everyday nutrition—supporting their bodies through what they eat every single day.
We don’t believe good care should begin only after problems appear, followed by repeated vet visits, medications, and constant worry. We believe the daily diet matters long before that.
By making everyday nutrition more thoughtful, balanced, and closer to what herbivores naturally need, we hope to help create a more stable life for rabbits and guinea pigs—and a calmer, happier life for the people who love them.
Because the best kind of care starts with what goes into the bowl every day.
Our Five Non-Negotiable Principles
1
No Grains, Soy, or Unnecessary Additives
No grains, soy, refined sugar, added salt, artificial colors or flavors, or preservatives—ever.
2
Direct from Local Farms
We work with small local farmers to source fresh ingredients, delivered directly to us.
3
Made to Order
No mass production—each batch is freshly prepared to maintain the quality and freshness we expect. (See how each batch is made.)
4
Naturally Occurring Nutrition Preserved
Our ingredients are gently dried at low temperatures and finely milled to help preserve their naturally occurring nutrients.
5
Beauty & Taste in Balance
We care about how our products look and taste just as much as what goes into them—creating a refined experience that feels distinctly Bubble & Pea.
Every principle leads to the same place: hay powders for rabbits and guinea pigs made with ingredients you can recognize and understand. It’s also why we decided to share our work beyond Taiwan.
